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Your external category manager

We don't just supply goods — we represent the brand and take responsibility for how it sells in your chain. So our goal is not to fill your warehouse but to do everything necessary so that the goods don't sit on the shelf.

Distributor and brand representative

DistributorBeautymarket
GoalShip the goodsGrowth of the brand's sales in the chain
AssortmentThe whole price listA matrix for each chain's audience
PromoOn the chain's requestWe develop it together with the chain to fit its plan
After shipmentWork is finishedWe monitor turnover and stock
PortfolioOwn brandsAny brands available for Ukraine, and private label

What we do for the chain

Assortment for your consumer

We build a matrix for each chain and store format — based on the audience and sales.

Joint promo

Promotion calendar, mechanics, POS materials, staff training — to fit the chain's plan.

Turnover control

We analyse sell-out, redistribute stock and remove slow-moving items in time.

Any brands for Ukraine

We will find a brand available for import to Ukraine and bring it to your chain, including the portfolio of the Naturalia Tantum group.

Private label

Cosmetics under your brand — from formula to shelf.

Localised content

Descriptions, photos and materials in Ukrainian for the shelf and e-commerce.

What this gives the chain: less workload for category managers, higher shelf turnover and brands that sell.

Private label: cosmetics under your brand

We organise the development and production of cosmetics under the chain's own brand — from formula to shelf. We work with manufacturers in Italy, including the manufacturers of the Naturalia Tantum group.

StageWhat we do
ConceptCategory, positioning and price segment — tailored to your audience and shelf
FormulaDevelopment of the formula with natural ingredients; if required — to meet certification requirements (COSMOS, AIAB, VeganOK)
ComplianceProduct file under Regulation (EC) 1223/2009, CPNP notification, labelling in Ukrainian
Design and packagingTogether with the chain, taking shelf and logistics requirements into account
ProductionAt verified production sites in Italy, with quality control of every batch
Supply and launchDelivery to Ukraine, documents, support for the start of sales

Categories: face, body and hair care, soap, household and laundry products.

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